Our Story
Nurturing Embrace in Fragrance: The genesis of Amae as a brand name is deeply rooted in the profound impact that fragrances have had on my journey. Amae, a term derived from the Japanese language, encapsulates the essence of emotional dependence, indulgence, and the embrace that comes with it. The name is not just a label; it’s a reflection of the brand’s commitment to fostering a sense of emotional well-being through the transformative power of fragrance.
The Essence of Amae: Amae, in its cultural context, embodies the feelings of being nurtured, cared for, and comforted—qualities that resonate profoundly with the core philosophy of our brand. In crafting Amae, we sought to encapsulate the emotional depth and indulgence that fragrances can provide, drawing inspiration from the Japanese concept that beautifully captures the intertwining of emotions and scents.
Personal Connection to Fragrance: Our affinity for fragrances stems from their remarkable ability to fuel imagination and evoke powerful memories. During moments of discomfort or loneliness, a familiar scent has been our passport to significant life events, providing solace, relaxation, and a confidence boost. This intimate connection between scent and emotional well-being became the driving force behind Amae.
Mission Statement
Elevating Personal Expression Through Ethical Luxury
At AMAE, we are committed to curating an exquisite collection of fragrances that transcend conventional boundaries. Our mission is to provide you skin-friendly, cruelty-free, and consciously crafted scents, free from parabens, sulfates, phthalates, and mineral oils. Rooted in European craftsmanship, we carefully source the finest ingredients to create fragrances that reflect our unwavering dedication to quality and sustainability.
Why Us ?
Unrivalled Aesthetics, Unmatched Quality, Unbeatable Value
At AMAE, we understand that your choice in fragrance is a personal statement, and that’s why we stand out in providing an extraordinary olfactory experience. Our efforts are evident of the fact that we are able to provide a strategic combination of aesthetics, fragrance quality, and pricing tailored specifically for you.
In essence, our brand’s winning combination of captivating aesthetics, unparalleled fragrance quality, and competitive pricing ensures that choosing AMAE is not just a preference; it’s a decision that elevates the sensory experience for our customers.
The best team
available
John Aston Doe
founder
Fabian Hellgardt
Photography
Jane Stark
designer
Camelia Doe
marketing
What our previous users have to say …
“Amae’s fragrances are pure magic! A symphony of nostalgia and modern allure, each scent is a personal masterpiece. Elevate your senses with Amae – truly unforgettable.”
Vinita Sharma Business Women
“Amae’s scents redefine the essence of elegance and emotion. Each fragrance is a journey, an unforgettable experience. Simply extraordinary!”
Sharvari Yadav Employe
“Amae’s scents are pure magic! They effortlessly blend nostalgia and modernity, turning every moment into a captivating experience. Amae is my go-to for timeless fragrances.”
Prachi Kadam lawyer